WNBA ‘Moments’ Are Coming to Dapper Labs’ NBA Top Shot

Dapper Labs’ NBA Top Shot is set to sell “moments” commemorating the Women’s National Basketball Association (WNBA) with an inaugural pack of authorized digital highlights booked for release on Friday.

Dapper Labs said the non-fungible tokens (NFTs), which are digital collectibles authenticated with blockchain innovation, will initially feature highlight-reel scraps from top players across league history. Dapper Labs’ head of partnerships, Caty Tedman, described a collection of dunks, splashes and game-winning shots stretching back 25 years.

“We really have looked at the quality of play and tried to pull in the best of the best this season,” Tedman said.

The expansion comes as the WNBA hopes to capitalize on a growing fan base. Floated by strong ratings – a new game indented 755,000 viewers, the most for a regular season broadcast since 2012 – the league has been on a deal-making binge with streaming services and presently licensing partnerships.

“They were the only major team sports property that grew its TV audience through the pandemic,” Tedman said.

The new NFTs will live alongside NBA Top Shot’s men’s “moments” to create “a biological system” of basketball that Tedman said she’s been pursuing since the primary pack was introduced in 2020.

“What we’re really trying to do is create parity between the men’s and the ladies’ leagues,” Tedman said.

Comments (No)

Leave a Reply